What is property marketing how does it help sell homes?

If you've recently moved, or are thinking of moving, it’s likely you have heard the term ‘property marketing’ more than once.

But what exactly does it mean? Surely all estate agents market properties so they can sell them?

Well, this is true. But not all property marketing is equal.

One estate agent might take a few photos, advertise your home in their shop window (if they have one), on their website and on one of the property portals like Rightmove. Sure, they might have a few buyers already registered with them that might be looking for a house like yours. They might offer a 3D tour too. Oh, and don’t forget to check that this is all included in your fee.

Or you might find another agent offering a ‘bespoke property marketing service.’ That will probably get you wondering. Ok, so how’s it bespoke?

Let’s imagine the Estate Agency is us. Our property marketing service includes:

✔️ High quality photos taken by our in-house photographer - a typical buyer may scroll through dozens of properties and reject those with poor quality photos within a couple of seconds. That’s why we need to make your home stand out from the crowd immediately with great photos.

✔️ A virtual reality 3D tour of your home – buyers like taking a detailed look at your home. With a virtual tour they can explore every nook and cranny. These tours get great engagement on our website and social media channels.

✔️A beautiful film of your home – video has really taken off in the last few years as the most popular form of content consumption. Viewing on a smartphone, tablet or computer is as easy as clicking ‘PLAY’. The results have been truly astonishing with viewing requests coming in just a minute or two after the films have been circulated.

✔️Presented property films – our latest addition to our property marketing service. Including added extras, such as the history of your home, suggestions for the use of different rooms, highlights of the local area and any other useful tidbits. These have been amazingly popular with buyers and means that everyone that comes to view your home has a really high interest before they even step inside the door!

✔️ Expert digital marketing campaigns for each property – with thousands of registered buyers, your home will be sent to those who are already looking for a home just like yours. On top of this, your photos, virtual tour and videos will be shared with thousands of people across Facebook and Instagram.

✔️ Rightmove and Zoopla – and, of course, for maximum exposure your home is also listed on these popular portals.

That all sounds great but how does it help sell my home?

Our bespoke service is proven to generate more viewings, more offers and a greater likelihood of selling above your asking price (our average selling price is 103%). And it is all included at no extra cost!

Want to find out more? Give us a call on 01323 440678.